As anticipation builds for the Paris Olympics, several star American athletes have partnered with brands in name, image, and likeness deals.
By Darian KellyTop US Olympians Make Noise in the NIL Landscape
By Darian Kelly By Darian Kelly By Darian Kelly By Darian KellyAppeals Court Ruling Leaves Door Open for College Athlete Employment Status
While the ruling does not explicitly classify athletes as employees, it sets a precedent for consideration of their status in future legal proceedings.
Longhorn Network Undergoes Rebrand as Texas Moves to SEC
By Darian Kelly
The network is embarking on a new era as a dedicated streaming platform offering Longhorn fans exclusive sports content.
By Darian KellyHoward Women’s Basketball Team Partners With Black Girl Vitamins
By Darian Kelly
The Black-owned health and wellness company will provide the team with essential vitamins and financial sponsorship.
By Darian KellyHaley and Hanna Cavinder Sign Three-Year Deal With Under Armour
By Darian Kelly
The three-year partnership with Under Armour is the first sportswear and apparel deal for the Cavinder twins.
By Darian KellyLearfield’s Impact on NIL: Trends, Athlete Success, and Future Opportunities
By Darian Kelly
Learfield continues to be at the forefront of media in college athletics. Here’s what we learned from its newest NIL Impact Report.
By Darian Kelly
