By Colin Lyle
Bill Belichick is teaming up with the University of Washington football program and its name, image, and likeness collective, Montlake Futures, to host An Evening…
By Colin Lyle
By Darian Kelly
To kick off the college football season, Anheuser-Busch released limited-edition Bud Light cans for 26 programs. Bud Light announced the new campaign by enlisting comedian…
By Darian Kelly By Darian Kelly
New Balance and Air Jordan have recently been in the spotlight for signing college athletes to promote their brands through name, image, and likeness agreements….
By Darian Kelly By Colin Lyle
Panini America is starting a name, image, and likeness platform named Panini College that will feature cards of star college athletes from prominent universities as…
By Colin Lyle By Darian Kelly
The growth of name, image, and likeness has led to unique collaborations where college athletes are showcased alongside their furry companions. These partnerships showcase athletes…
By Darian Kelly
Nautica is embracing the energy of campus life with a fresh campaign titled Nautica New Legends Fall 24, featuring two of America’s most exciting NCAA…
