How can student athletes monetize their influence with NIL rights?
This column was originally published on Entrepreneur.com on December 20, 2019. In September, California signed into law a bill that, effective 2023, will allow student athletes…
Check out this discussion of NIL rights, monetization opportunities and the challenges ahead as the NCAA considers this issue.
It seems like only a matter of time before student-athletes can begin profiting from their name, image and likeness. But what kind of money can they really make as influencers?