This column was originally published on Entrepreneur.com on December 20, 2019. In September, California signed into law a bill that, effective 2023, will allow student athletes…
It seems like only a matter of time before student-athletes can begin profiting from their name, image and likeness. But what kind of money can they really make as influencers?
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.