adidas continues to support their commitment and investment to the future of basketball, signing four Overtime Elite (OTE) athletes as brand ambassadors.
UCLA softball player Maya Brady has signed an NIL deal with Absolutely Ridiculous, a sports design company that reshapes sporting goods into functional art.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.