By Darian Kelly
Red Bull, one of the world’s leading energy drink brands, is partnering with some of the most exciting college athletes. Living up to its mission…
By Darian Kelly
Maryland Athletics has partnered with Under Armour to release an exclusive line of merchandise benefiting the One Maryland Collective (1MC), a “super-collective” that supports name,…
By Darian Kelly
Reebok is slowly making a resurgence in basketball. The sports apparel brand’s newest signing is class of 2025 five-star high school basketball prospect Nate Ament….
By Darian Kelly
Adidas has signed Cam Ward, the standout University of Miami quarterback, to its roster of elite college athletes, further cementing the brand’s authority and investment…
By Darian Kelly
USC sophomore women’s basketball superstar JuJu Watkins has entered a multi-year partnership with Nike, per reports by ESPN reporter Shams Charania. While at Sierra Canyon…
By Darian Kelly
In the current college sports landscape, schools increasingly rely on creative strategies to build competitive advantages, especially regarding funding name, image, and likeness (NIL) initiatives….
