Lone Star NIL, a collective that works with Texas’ homegrown athletes competing in-state, has partnered with Basepath, an operations software provider.
University of Kentucky standout freshman basketball player Justin Edwards is the first athlete to ink an NIL deal with Klutch Athletics by New Balance.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.