The Grove Collective Partners With Basepath

Last Updated on December 17, 2023

Ole Miss basketball
Dec 2, 2023; Oxford, Mississippi, USA; Mississippi Rebels forward Jaemyn Brakefield (4) reacts during the second half against the Memphis Tigers at The Sandy and John Black Pavilion at Ole Miss. Petre Thomas-USA TODAY Sports.

The Grove Collective, a name, image, and likeness collective that works to compensate University of Mississippi college athletes and partner them with local businesses, has teamed up with the operations software Basepath.

Basepath’s technology will help the collective facilitate membership management and fulfillment tracking, contract management, financial reporting, and content distribution. The company will also provide a platform for the collective to communicate with and provide benefits to its members.

“We are excited to join forces with Basepath to increase the efficiency of our operations through their software,” Grove Collective Executive Director Walker Jones said. “Through this alliance, we are allowing the Ole Miss fanbase and community to be closer than ever to help support our student athletes.”

Selected as one of On3’s ‘Top 10 Most Ambitious NIL Collectives’ after raising $10 million in funding, The Grove Collective works with college athletes on all varsity sports. Memberships tiers for the collective start as low as $10/month all the way up to $833/month. Perks of being a member include pregame breakdowns, tailgate passes and merchandise. Members will also have access to an online portal, allowing them to view “members only” gated content.

“The Grove Collective is one of the most ambitious collectives in all of college athletics,” said Basepath Co-Founder and CEO, Thomas Thomas Jr. “We are incredibly proud to be considered a partner of theirs as they continue to place the best interests of their student-athletes and the Ole Miss community at the forefront of their efforts.”


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