Legal challenges not withstanding, collegiate student athletes in California can begin earning money from their name, image and likeness on January 1, 2023. What remains…
It came as no surprise that the Power Five conferences easily passed the cost of attendance measure being considered at the NCAA convention on Saturday….
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.