As a part of the deal, the Bruins were split into two teams for a challenge on TikTok to activate the partnership.
MarketPryce Partners With UCLA Women’s Basketball Team Through TikTok Challenge
By Darian KellyPosted on By Darian KellyPosted on Continental Tires Taps Into College Basketball Talent for New Episodic Series
By Kristi DoshPosted on 
New NIL deals for three college basketball stars
Nike Signs UCLA Soccer Star Reilyn Turner as First NIL Athlete
By Michael EhrlichPosted on 
Partnership to focus on Los Angeles–based community opportunities.
How Will Rams’ Move to LA Impact USC and UCLA?
By Kristi DoshPosted on 
I joined Campus Insiders today to discuss how the NFL’s move back into Los Angeles could impact USC and UCLA:
How Much Did Schools Really Make on EA Sports Video Games?
By Kristi DoshPosted on 
By now you’ve likely heard about the $40 million settlement between EA Sports/Collegiate Licensing Company and the current and former student athletes involved in three…
Tweet Madness: South, Round 2
By Lauren NevidomskyPosted on Welcome back to Tweet Madness! In this installment, and thereafter, a new category will be added: Followerwonk’s Social Authority Score. The Social Authority score measures…
Defending Champ UCLA Prepares to Fight Possible Eviction
By bcsguestwriterPosted on 
A story that has been developing for several months, but has received little national interest to this point, took another twist this week. Court documents…
The Social Gridiron: How the Nation’s Top College Football Coaches Leverage Twitter
By bcsguestwriterPosted on By: Myles J. Robinson With the recent release of the new AP Top 25 Poll the 2013-14 college football season is officially upon us. Numerous…
UCLA Donors Gives Back Generously for the Holidays
By NewsTeamPosted on By: Shanette D. Buford-Brazzell The holidays came early for some huge college football fans. On Tuesday, December 6th, the UCLA Athletic Department released a press…
