Last Updated on May 6, 2011
Yesterday I showed you how each conference’s television contracts compare in terms of first and second tier rights fees. I didn’t cover third tier rights because they’re so hard to track down. Some third tier rights are bundled by the conference as a whole and sold to regional networks while others are retained by each individual school and sold to a local or regional network.
What I can show you is what each school is showing as revenue for broadcasting rights (television, radio and internet) through their responses to open records requests. This is separate from the money they receive from conference distributions, so it shouldn’t include any broadcasting money received from conference-wide media rights contracts.
The chart below is every school for which I have a value and represents the 2009-2010 school year. Those not listed either showed $0 or did not have to respond to open records requests (either because they’re private or protected by state laws).
| 1 | University of North Carolina | $11,171,458.00 |
| 2 | University of Alabama | $8,444,674.00 |
| 3 | University of Kentucky | $7,743,327.00 |
| 4 | University of Florida | $7,450,000.00 |
| 5 | University of Kansas | $7,276,988.00 |
| 6 | Louisiana State University | $7,012,730.00 |
| 7 | Oklahoma State University | $6,395,000.00 |
| 8 | University of Tennessee | $6,293,621.00 |
| 9 | Oregon State University | $6,267,671.00 |
| 10 | University of Georgia | $6,231,392.00 |
| 11 | University of Wisconsin | $5,547,740.00 |
| 12 | Auburn University | $4,637,605.00 |
| 13 | University of Nebraska | $4,393,529.00 |
| 14 | University of Missouri | $4,081,549.00 |
| 15 | Virginia Tech | $3,769,583.00 |
| 16 | Kansas State University | $3,263,941.00 |
| 17 | Iowa State University | $2,608,896.00 |
| 18 | North Carolina State University | $2,470,750.00 |
| 19 | Penn State University | $2,362,500.00 |
| 20 | Ohio State University | $2,329,462.00 |
| 21 | University of South Carolina | $1,829,000.00 |
| 22 | University of Connecticut | $1,749,796.00 |
| 23 | University of Louisville | $1,675,000.00 |
| 24 | University of Mississippi | $1,658,650.00 |
| 25 | University of Iowa | $1,500,000.00 |
| 26 | Georgia Tech | $1,254,876.00 |
| 27 | University of Washington | $1,248,599.00 |
| 28 | University of Illinois | $1,175,065.00 |
| 29 | University of Cincinnati | $1,000,000.00 |
| 30 | University of Arkansas | $950,000.00 |
| 31 | Clemson University | $920,000.00 |
| 32 | Michigan State University | $660,025.00 |
| 33 | University of South Florida | $588,298.00 |
| 34 | Washington State University | $562,098.00 |
| 35 | West Virginia University | $404,284.00 |
| 36 | Florida State University | $349,869.00 |
| 37 | University of Texas | $338,171.00 |
| 38 | University of Minnesota | $324,000.00 |
| 39 | University of Oklahoma | $317,361.00 |
| 40 | University of Colorado | $155,528.00 |
| 41 | University of Oregon | $108,452.00 |
Because I know fans enjoy arguing about which conference is better, here are the averages for each conference (keep in mind, however, each conference has one or more schools whose numbers aren’t available):
SEC: $4,750,091
ACC: $2,848,077
Big 12: $2,620,997
Big Ten: $1,389,879
Pac-10: $1,169,546
Big East: $902,896
Don’t give these averages too much weight in terms of comparing conferences. Tough to really compare the conferences, because the third-tier rights left for each school to sell individually varies greatly by conference based on what third-tier rights have been packaged by the conference as a whole.
If you’re interested in seeing a conference-by-conference breakdown, follow the jump…
SEC
| University of Alabama | $8,444,674.00 |
| University of Kentucky | $7,743,327.00 |
| University of Florida | $7,450,000.00 |
| Louisiana State University | $7,012,730.00 |
| University of Tennessee | $6,293,621.00 |
| University of Georgia | $6,231,392.00 |
Auburn University | $4,637,605.00 |
| University of South Carolina | $1,829,000.00 |
| University of Mississippi | $1,658,650.00 |
| University of Arkansas | $950,000.00 |
| Mississippi State University | $0.00 |
| Vanderbilt University | N/A |
ACC
| University of North Carolina | $11,171,458.00 |
| Virginia Tech | $3,769,583.00 |
| North Carolina State University | $2,470,750.00 |
| Georgia Tech | $1,254,876.00 |
| Clemson University | $920,000.00 |
| Florida State University | $349,869.00 |
| University of Virginia | $0.00 |
| Duke University | N/A |
| University of Maryland | N/A |
| Wake Forest University | N/A |
| University of Miami | N/A |
| Boston College | N/A |
Big 12
| University of Kansas | $7,276,988.00 |
| Oklahoma State University | $6,395,000.00 |
| University of Nebraska | $4,393,529.00 |
| University of Missouri | $4,081,549.00 |
| Kansas State University | $3,263,941.00 |
| Iowa State University | $2,608,896.00 |
| University of Texas | $338,171.00 |
| University of Oklahoma | $317,361.00 |
| University of Colorado | $155,528.00 |
Texas Tech University | $0.00 |
| Texas A&M University | $0.00 |
| Baylor | N/A |
Big Ten
| University of Wisconsin | $5,547,740.00 |
| Penn State University | $2,362,500.00 |
| Ohio State University | $2,329,462.00 |
| University of Iowa | $1,500,000.00 |
University of Illinois | $1,175,065.00 |
| Michigan State University | $660,025.00 |
| University of Minnesota | $324,000.00 |
| Indiana University | $0.00 |
| University of Michigan | $0.00 |
| Purdue University | $0.00 |
| Northwestern Univ. | N/A |
Pac-10
| Oregon State University | $6,267,671.00 |
| University of Washington | $1,248,599.00 |
| Washington State University | $562,098.00 |
| University of Oregon | $108,452.00 |
| Cal – Berkeley | $0.00 |
| University of Arizona | $0.00 |
| Arizona State University | $0.00 |
| Univ. of Southern California | N/A |
| UCLA | N/A |
| Stanford University | N/A |
Big East
| University of Connecticut | $1,749,796.00 |
| University of Louisville | $1,675,000.00 |
| University of Cincinnati | $1,000,000.00 |
| University of South Florida | $588,298.00 |
| West Virginia University | $404,284.00 |
| Rutgers University | $0.00 |
| Syracuse University | N/A |
| University of Pittsburgh | N/A |
Author
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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Joe
May 6, 2011 at 10:42 am
http://www.cbssports.com/general/story/11569497
Kristi Dosh
May 6, 2011 at 10:44 am
Thanks for the link on the new Ohio State deal. It’s not reflected in these numbers since they’re for the 2009-2010 school year.
Troy
May 6, 2011 at 1:38 pm
There is no possible way that Oregon State number is correct.
Kristi Dosh
May 6, 2011 at 2:30 pm
I thought the same thing, Troy. Looked at the two previous years and the number was similar. Still looking for an explanation.
m (Ag)
May 6, 2011 at 3:06 pm
Are the counting Pac 10 tv payments in the Oregon State figure?
Kristi Dosh
May 6, 2011 at 3:17 pm
None of the numbers include payouts from conference deals, or at least shouldn’t. I’ve got a separate (much larger) number for conference distributions.
Brian
May 6, 2011 at 4:29 pm
Did they have a PPV football game that nobody else in the P10 had?
Nostradamus
May 6, 2011 at 5:46 pm
Pre- ESPN/Texas deal this is the list that i’ve seen pieced together based off of various press-releases announcing deals for 3rd tier broadcast/advertising deals.
1. Georgia = $92.8 million for 8 years with ISP Sports = $11.6 million a year
2. Ohio State = $110 million for 10 years with IMG College = $11 million a year
3. Florida = $100 million for 10 years with IMG College, Sun Sports = $10 million a year
4. Alabama = $85.0 million for 9 years with ISP/Learfield = $9.44 million a year
5. Texas = $94 million for 10 years with IMG College = $9.4 million a year
6. Nebraska = $112.5 million for 13 years with IMG College = $8.65 million a year
7. Tennessee = $83.4 million for 10 years with IMG College = $8.34 million a year
8. Connecticut = $80 million for 10 years with IMG College = $8 million
9. Kentucky = $80 million for 10 years with IMG College = $8 million
10. North Carolina = $97.5 million for 13 years with Learfield Sports = $7.5 million a year
11. LSU = $74.5 million for 10 years with CBS Collegiate Sports Properties = $7.45 million a year
12. Arkansas = $73 million for 10 years with ISP Sports = $7.3 million a year
13. Michigan = $86 million for 12 years with IMG College = $7.16 million a year
14. Arizona = $80.4 million for 12 years with IMG College = $6.7 million a year
15. Oklahoma = $75 million for 10 years with Learfield Sports = $6.33
Troy
May 6, 2011 at 5:58 pm
OSU had a deal with Learfield communications for their local media rights, I wonder if the first year included a signing bonus that was included in the above figures. I found this line in an Oregonlive.com article about the new Pac 12 deal.
“In the first year of the deal the Beavers would net about $14.5 million, as opposed to the $5.5 million they made on TV games this academic year, De Carolis said. The new TV-money number accounts for an estimated $1.5 million payment to Learfield Communications, the company that owns some of OSU’s marketing and media rights for about the next nine years.”
Kristi Dosh
May 6, 2011 at 6:06 pm
Thanks for tracking that down, Troy.
I looked at numbers for 2008-2009 and 2007-2008 for Oregon State and they were roughly the same, so doesn’t seem like a signing bonus increased the number we’re seeing.
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uncle buck
May 9, 2011 at 3:47 pm
as always thanks for the numbers
as the ISP / IMG deal is still fresh it will be interesting to see how IMG values the future as a near monopoly
I thought Cox had the rights to LSU, not CBS, did I miss a memo
I am confused, as with the BTN, are their 3rd tier rights? I thought the BTN and future PTN was going to own the rights as a conference, not the individual schools
anybody want to clear some of this up?
thanks
Nostradamus
May 10, 2011 at 7:47 pm
3rd tier rights is a near all encompassing term for anything not covered by the first tier (think the SEC’s CBS deal) or second tier (think the SEC’s CBS deal). This can range from having an individual game to televise for yourself in conferences such as the SEC and now the Big XII to things as broad as radio deals or in stadium advertising.
Yes, LSU PPV’s their one game annually through a partnership with cox.
As with the BTN or the Pac-12 network, the concept is if you band together many of your 3rd tier rights they may be more valuable for the collective whole rather than the individual schools. So yes, the BTN has lead to the conference signing over things like additional football and basketball games to the conference. That said, as evidenced by Ohio State’s IMG deal, Michigan’s IMG deal, and Nebraska’s IMG deal the advertising component of the third tier rights (which the Big Ten schools keep) appears to be very valuable.
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Mike from Austin
September 12, 2011 at 11:04 am
I have a question about 3rd tier rights. Do conferences have limits to what could be a 3rd tier game? In other words are there conferences where ALL conference games are 1st or 2nd tier games?
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