School-Specific Broadcasting Revenue

Last Updated on May 6, 2011

Yesterday I showed you how each conference’s television contracts compare in terms of first and second tier rights fees. I didn’t cover third tier rights because they’re so hard to track down. Some third tier rights are bundled by the conference as a whole and sold to regional networks while others are retained by each individual school and sold to a local or regional network.

What I can show you is what each school is showing as revenue for broadcasting rights (television, radio and internet) through their responses to open records requests. This is separate from the money they receive from conference distributions, so it shouldn’t include any broadcasting money received from conference-wide media rights contracts.

The chart below is every school for which I have a value and represents the 2009-2010 school year. Those not listed either showed $0 or did not have to respond to open records requests (either because they’re private or protected by state laws).

1University of North Carolina$11,171,458.00
2University of Alabama$8,444,674.00
3University of Kentucky$7,743,327.00
4University of Florida$7,450,000.00
5University of Kansas$7,276,988.00
6Louisiana State University$7,012,730.00
7Oklahoma State University$6,395,000.00
8University of Tennessee$6,293,621.00
9Oregon State University$6,267,671.00
10University of Georgia$6,231,392.00
11University of Wisconsin$5,547,740.00
Auburn University
13University of Nebraska$4,393,529.00
14University of Missouri$4,081,549.00
15Virginia Tech$3,769,583.00
16Kansas State University$3,263,941.00
17Iowa State University$2,608,896.00
18North Carolina State University$2,470,750.00
19Penn State University$2,362,500.00
20Ohio State University$2,329,462.00
21University of South Carolina$1,829,000.00
22University of Connecticut$1,749,796.00
23University of Louisville$1,675,000.00
24University of Mississippi$1,658,650.00
25University of Iowa$1,500,000.00
26Georgia Tech$1,254,876.00
27University of Washington$1,248,599.00
University of Illinois
29University of Cincinnati$1,000,000.00
30University of Arkansas$950,000.00
31Clemson University$920,000.00
32Michigan State University$660,025.00
33University of South Florida$588,298.00
34Washington State University$562,098.00
35West Virginia University$404,284.00
36Florida State University$349,869.00
37University of Texas$338,171.00
38University of Minnesota$324,000.00
39University of Oklahoma$317,361.00
40University of Colorado$155,528.00
41University of Oregon$108,452.00

Because I know fans enjoy arguing about which conference is better, here are the averages for each conference (keep in mind, however, each conference has one or more schools whose numbers aren’t available):

SEC: $4,750,091

ACC: $2,848,077

Big 12: $2,620,997

Big Ten: $1,389,879

Pac-10: $1,169,546

Big East: $902,896

Don’t give these averages too much weight in terms of comparing conferences. Tough to really compare the conferences, because the third-tier rights left for each school to sell individually varies greatly by conference based on what third-tier rights have been packaged by the conference as a whole.

If you’re interested in seeing a conference-by-conference breakdown, follow the jump…


University of Alabama$8,444,674.00
University of Kentucky$7,743,327.00
University of Florida$7,450,000.00
Louisiana State University$7,012,730.00
University of Tennessee$6,293,621.00
University of Georgia$6,231,392.00
Auburn University
University of South Carolina$1,829,000.00
University of Mississippi$1,658,650.00
University of Arkansas$950,000.00
Mississippi State University$0.00
Vanderbilt University 



University of North Carolina$11,171,458.00
Virginia Tech$3,769,583.00
North Carolina State University$2,470,750.00
Georgia Tech$1,254,876.00
Clemson University$920,000.00
Florida State University$349,869.00
University of Virginia$0.00
Duke UniversityN/A
University of MarylandN/A
Wake Forest UniversityN/A
University of MiamiN/A
Boston CollegeN/A

Big 12

University of Kansas$7,276,988.00
Oklahoma State University$6,395,000.00
University of Nebraska$4,393,529.00
University of Missouri$4,081,549.00
Kansas State University$3,263,941.00
Iowa State University$2,608,896.00
University of Texas$338,171.00
University of Oklahoma$317,361.00
University of Colorado$155,528.00
Texas Tech University
Texas A&M University$0.00

Big Ten

University of Wisconsin$5,547,740.00
Penn State University$2,362,500.00
Ohio State University$2,329,462.00
University of Iowa$1,500,000.00
University of Illinois
Michigan State University$660,025.00
University of Minnesota$324,000.00
Indiana University$0.00
University of Michigan$0.00
Purdue University$0.00
Northwestern Univ.N/A


Oregon State University$6,267,671.00
University of Washington$1,248,599.00
Washington State University$562,098.00
University of Oregon$108,452.00
Cal – Berkeley$0.00
University of Arizona$0.00
Arizona State University$0.00
Univ. of Southern CaliforniaN/A
Stanford UniversityN/A

Big East

University of Connecticut$1,749,796.00
University of Louisville$1,675,000.00
University of Cincinnati$1,000,000.00
University of South Florida$588,298.00
West Virginia University$404,284.00
Rutgers University$0.00
Syracuse UniversityN/A
University of PittsburghN/A

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    • Kristi Dosh
      May 6, 2011

      Thanks for the link on the new Ohio State deal. It’s not reflected in these numbers since they’re for the 2009-2010 school year.

  • Troy
    May 6, 2011

    There is no possible way that Oregon State number is correct.

    • Kristi Dosh
      May 6, 2011

      I thought the same thing, Troy. Looked at the two previous years and the number was similar. Still looking for an explanation.

  • m (Ag)
    May 6, 2011

    Are the counting Pac 10 tv payments in the Oregon State figure?

    • Kristi Dosh
      May 6, 2011

      None of the numbers include payouts from conference deals, or at least shouldn’t. I’ve got a separate (much larger) number for conference distributions.

      • Brian
        May 6, 2011

        Did they have a PPV football game that nobody else in the P10 had?

  • Nostradamus
    May 6, 2011

    Pre- ESPN/Texas deal this is the list that i’ve seen pieced together based off of various press-releases announcing deals for 3rd tier broadcast/advertising deals.

    1. Georgia = $92.8 million for 8 years with ISP Sports = $11.6 million a year
    2. Ohio State = $110 million for 10 years with IMG College = $11 million a year
    3. Florida = $100 million for 10 years with IMG College, Sun Sports = $10 million a year
    4. Alabama = $85.0 million for 9 years with ISP/Learfield = $9.44 million a year
    5. Texas = $94 million for 10 years with IMG College = $9.4 million a year
    6. Nebraska = $112.5 million for 13 years with IMG College = $8.65 million a year
    7. Tennessee = $83.4 million for 10 years with IMG College = $8.34 million a year
    8. Connecticut = $80 million for 10 years with IMG College = $8 million
    9. Kentucky = $80 million for 10 years with IMG College = $8 million
    10. North Carolina = $97.5 million for 13 years with Learfield Sports = $7.5 million a year
    11. LSU = $74.5 million for 10 years with CBS Collegiate Sports Properties = $7.45 million a year
    12. Arkansas = $73 million for 10 years with ISP Sports = $7.3 million a year
    13. Michigan = $86 million for 12 years with IMG College = $7.16 million a year
    14. Arizona = $80.4 million for 12 years with IMG College = $6.7 million a year
    15. Oklahoma = $75 million for 10 years with Learfield Sports = $6.33

  • Troy
    May 6, 2011

    OSU had a deal with Learfield communications for their local media rights, I wonder if the first year included a signing bonus that was included in the above figures. I found this line in an article about the new Pac 12 deal.

    “In the first year of the deal the Beavers would net about $14.5 million, as opposed to the $5.5 million they made on TV games this academic year, De Carolis said. The new TV-money number accounts for an estimated $1.5 million payment to Learfield Communications, the company that owns some of OSU’s marketing and media rights for about the next nine years.”

  • Kristi Dosh
    May 6, 2011

    Thanks for tracking that down, Troy.

    I looked at numbers for 2008-2009 and 2007-2008 for Oregon State and they were roughly the same, so doesn’t seem like a signing bonus increased the number we’re seeing.

  • uncle buck
    May 9, 2011

    as always thanks for the numbers

    as the ISP / IMG deal is still fresh it will be interesting to see how IMG values the future as a near monopoly

    I thought Cox had the rights to LSU, not CBS, did I miss a memo

    I am confused, as with the BTN, are their 3rd tier rights? I thought the BTN and future PTN was going to own the rights as a conference, not the individual schools

    anybody want to clear some of this up?


    • Nostradamus
      May 10, 2011

      3rd tier rights is a near all encompassing term for anything not covered by the first tier (think the SEC’s CBS deal) or second tier (think the SEC’s CBS deal). This can range from having an individual game to televise for yourself in conferences such as the SEC and now the Big XII to things as broad as radio deals or in stadium advertising.

      Yes, LSU PPV’s their one game annually through a partnership with cox.

      As with the BTN or the Pac-12 network, the concept is if you band together many of your 3rd tier rights they may be more valuable for the collective whole rather than the individual schools. So yes, the BTN has lead to the conference signing over things like additional football and basketball games to the conference. That said, as evidenced by Ohio State’s IMG deal, Michigan’s IMG deal, and Nebraska’s IMG deal the advertising component of the third tier rights (which the Big Ten schools keep) appears to be very valuable.

  • Mike from Austin
    September 12, 2011

    I have a question about 3rd tier rights. Do conferences have limits to what could be a 3rd tier game? In other words are there conferences where ALL conference games are 1st or 2nd tier games?