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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
      • 2018-19 CFP Payouts
      • 2019-20 CFP Payouts
      • 2020-2021 CFP Payouts
      • 2021-22 CFP Payouts
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      • 2021 March Madness Payouts Impacted by 2020
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Brendan Bell

20 posts

I'm currently a junior at Auburn University. From my early childhood, sports have always been a major part of my life. As a finance major with sights toward law school, I've developed a passion for sports law/business. Therefore, my goal is to obtain a career in college athletics someday.

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Peyton St. George is the Latest College Athlete to Partner with a Pro Sports Team

Brendan Bell By Brendan BellMarch 20, 20224 min read
Peyton%20St.%20George%20is%20the%20Latest%20College%20Athlete%20to%20Partner%20with%20a%20Pro%20Sports%20TeamPeyton St. George is the Latest College Athlete to Partner with a Pro Sports Team

Duke softball pitcher Peyton St. George is the latest college athlete to sign an NIL deal with a professional sports team.

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Brendan Bell By Brendan Bell
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Dunkin’ Donuts Announces Team Dunkin’ NIL Partnership With Two College Athletes

Brendan Bell By Brendan BellFebruary 21, 20223 min read
Dunkin’%20Donuts%20Announces%20Team%20Dunkin’%20NIL%20Partnership%20With%20Two%20College%20AthletesDunkin’ Donuts Announces Team Dunkin’ NIL Partnership With Two College Athletes

Deja Kelly and Matthew Boling are the first two members of Team Dunkin’

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Occupy Left Field Will Provide NIL Support to University of Texas Baseball

Brendan Bell By Brendan BellFebruary 21, 20223 min read
Occupy%20Left%20Field%20Will%20Provide%20NIL%20Support%20to%20University%20of%20Texas%20BaseballOccupy Left Field Will Provide NIL Support to University of Texas Baseball

New collective will support Texas baseball

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Jada Williams is the First Female High School Basketball Player with National NIL Deals

Brendan Bell By Brendan BellFebruary 12, 20224 min read
Jada%20Williams%20is%20the%20First%20Female%20High%20School%20Basketball%20Player%20with%20National%20NIL%20DealsJada Williams is the First Female High School Basketball Player with National NIL Deals

When you hear conversations revolving around NIL, most of the time the focus is on student athletes at the college level. While we have seen…

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Mizuno Going With Foster Brothers for its First Two NIL Deals in Swimming

Brendan Bell By Brendan BellFebruary 2, 20223 min read
Mizuno%20Going%20With%20Foster%20Brothers%20for%20its%20First%20Two%20NIL%20Deals%20in%20SwimmingMizuno Going With Foster Brothers for its First Two NIL Deals in Swimming

Carson and Jake Foster land NIL deals with Mizuno

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Stockton Ports Latest Pro Team Offering an NIL Deal

Brendan Bell By Brendan BellJanuary 24, 20223 min read
Stockton%20Ports%20Latest%20Pro%20Team%20Offering%20an%20NIL%20DealStockton Ports Latest Pro Team Offering an NIL Deal

The latest NIL deal from a pro team

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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes

Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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