By Darian Kelly
University of Colorado head football coach Deion Sanders is drastically changing the college sports landscape.
By Darian Kelly By Darian Kelly
The University of Tennessee’s Volunteer Club has joined a short list of NIL collectives that have entered the alcoholic beverage industry as a way to bolster attention and funds in support of its college athletes.
By Darian Kelly By Darian Kelly
This collaboration represents a pivotal moment in Kentucky athletics, allowing Kentucky fans to connect with past and present athletes while allowing college athletes to earn compensation through NIL.
By Darian Kelly By Darian Kelly
The Lady Bruins are taking an 11-day ‘history-making’ international exhibition tour from Senegal to Germany, and Christeen Iwuala used her NIL deal to promote high-quality sleep.
By Darian Kelly By Darian Kelly
With a percentage of the profits going to Collective-inspired initiatives, each beer will aim to be a gameday tailgate staple.
By Darian Kelly By Darian Kelly
Although the deal’s details have not been released, the men’s basketball team will endorse Gallery Furniture Store and attend Gallery Furniture events on social media.
By Darian Kelly
