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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
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Darian Kelly

187 posts

Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

Name Image & Likeness

Florida A&M Cheerleading Team Announces NIL Deal With Mielle

Darian Kelly By Darian KellyDecember 11, 20232 min read
Florida%20A&M%20Cheerleading%20Team%20Announces%20NIL%20Deal%20With%20MielleFlorida A&M Cheerleading Team Announces NIL Deal With Mielle

The Florida A&M cheerleading team recently finalized a significant name, image, and likeness agreement with the renowned Black-owned haircare brand Mielle Organics.

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Darian Kelly By Darian Kelly
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Name Image & Likeness

Bo Knows NIL: Exploring Bo Nix’s NIL Journey

Darian Kelly By Darian KellyDecember 5, 20232 min read
Bo%20Knows%20NIL:%20Exploring%20Bo%20Nix’s%20NIL%20JourneyBo Knows NIL: Exploring Bo Nix’s NIL Journey

University of Oregon quarterback Bo Nix recently added Google Shopping to his long list of NIL deals. Let’s take a look at some of his other endeavors.

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Darian Kelly By Darian Kelly
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Adidas Signs First High School Athlete to NIL Deal

Darian Kelly By Darian KellyDecember 2, 20232 min read
Adidas%20Signs%20First%20High%20School%20Athlete%20to%20NIL%20DealAdidas Signs First High School Athlete to NIL Deal

Adidas recently signed high school basketball player Darryn Peterson to an NIL deal, making him the first prep athlete to sign with the clothing brand.

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Darian Kelly By Darian Kelly
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Arkansas Edge Named Official NIL Collective of Arkansas Athletics

Darian Kelly By Darian KellyNovember 30, 20232 min read
Arkansas%20Edge%20Named%20Official%20NIL%20Collective%20of%20Arkansas%20AthleticsArkansas Edge Named Official NIL Collective of Arkansas Athletics

Arkansas Edge has replaced One Arkansas NIL as the Razerbacks’ official name, image, and likeness collective.

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Darian Kelly By Darian Kelly
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Football Name Image & Likeness

Shedeur Sanders Signs NIL Deal With Smoothie King

Darian Kelly By Darian KellyNovember 29, 20231 min read
Shedeur%20Sanders%20Signs%20NIL%20Deal%20With%20Smoothie%20KingShedeur Sanders Signs NIL Deal With Smoothie King

University of Colorado quarterback Shedeur Sanders can now add Smoothie King to his impressive portfolio of name, image, and likeness deals.

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Darian Kelly By Darian Kelly
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Sponsorship Television Marketing/PR

Big 12 Conference Partners With WWE Wrestling for Championship Game

Darian Kelly By Darian KellyNovember 28, 20231 min read
Big%2012%20Conference%20Partners%20With%20WWE%20Wrestling%20for%20Championship%20GameBig 12 Conference Partners With WWE Wrestling for Championship Game

The Big 12 Conference has announced a partnership with WWE wrestling for the 2023 Football Championship, scheduled to take place on Saturday, December 2.

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Darian Kelly By Darian Kelly
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes

Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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