By Darian Kelly
Mercy Miller, the son of legendary Hip Hop mogul and entrepreneur Master P, has signed an NIL deal with the Greek yogurt company Sweetkiwi.
By Darian Kelly By Darian Kelly
The NIL Store, a platform for college athletes to sell their officially licensed merchandise, has exceeded the $1 million mark in athlete payouts.
By Darian Kelly By Darian Kelly
Basketball superstar LeBron James’ newest deal endorsement deal with Fanatics includes the release of a 1-of-1 trading card alongside his son, Bronny.
By Darian Kelly By Darian Kelly
University of Michigan running back Donovan Edwards has dominated the name, image and likeness scene since winning the CFP National Championship.
By Darian Kelly By Darian Kelly
A Michigan-based collective has launched the “Those Who Stay” campaign to retain players from the Wolverines’ National Championship roster.
By Darian Kelly By Darian Kelly
Several players in the College Football National Championship signed NIL deals as a result of their heroics this season. Learn about their deals!
By Darian Kelly
