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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
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      • 2020-2021 CFP Payouts
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      • 2021 March Madness Payouts Impacted by 2020
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Darian Kelly

187 posts

Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

Olympic Sports

LSU Gymnast Livvy Dunne Named Nautica’s Newest Ambassador

Darian Kelly By Darian KellyFebruary 26, 20242 min read
LSU%20Gymnast%20Livvy%20Dunne%20Named%20Nautica’s%20Newest%20AmbassadorLSU Gymnast Livvy Dunne Named Nautica’s Newest Ambassador

As a brand ambassador, Dunne will model pieces for Nautica’s upcoming Spring Women’s Sportswear Collection.

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Darian Kelly By Darian Kelly
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Olympic Sports Name Image & Likeness

Adidas Signs LSU Track & Field Star to NIL Deal

Darian Kelly By Darian KellyFebruary 23, 20242 min read
Adidas%20Signs%20LSU%20Track%20&%20Field%20Star%20to%20NIL%20DealAdidas Signs LSU Track & Field Star to NIL Deal

LSU track and field sprinting sensation Brianna Lyston has signed a name, image, and likeness deal with adidas.

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13-Year-Old Soccer Star Becomes Youngest to Sign With Nike

Darian Kelly By Darian KellyFebruary 21, 20241 min read
13-Year-Old%20Soccer%20Star%20Becomes%20Youngest%20to%20Sign%20With%20Nike13-Year-Old Soccer Star Becomes Youngest to Sign With Nike

Nike has continued to expand its NIL prep athlete roster by signing 13-year-old soccer phenom McKenna Whitham to a NIL deal.

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Darian Kelly By Darian Kelly
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ZIYNX To Launch HBCU Athlete-Inspired Podcast

Darian Kelly By Darian KellyFebruary 20, 20242 min read
ZIYNX%20To%20Launch%20HBCU%20Athlete-Inspired%20PodcastZIYNX To Launch HBCU Athlete-Inspired Podcast

ZIYNX, an NIL application focused on next-gen career platforms connecting athletes to companies, is launching a podcast centered on HBCU athletes.

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Darian Kelly By Darian Kelly
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Name Image & Likeness

Florida QB DJ Lagway Inks First NIL Deal With Leaf Trading Cards

Darian Kelly By Darian KellyFebruary 20, 20241 min read
Florida%20QB%20DJ%20Lagway%20Inks%20First%20NIL%20Deal%20With%20Leaf%20Trading%20CardsFlorida QB DJ Lagway Inks First NIL Deal With Leaf Trading Cards

Five-star University of Florida freshman quarterback DJ Lagway has yet to debut as a Gator but is already maximizing on his name, image, and likeness.

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Name Image & Likeness

UCLA Bruins Star Kiki Rice Unveils Jordan Brand Sneaker

Darian Kelly By Darian KellyFebruary 20, 20241 min read
UCLA%20Bruins%20Star%20Kiki%20Rice%20Unveils%20Jordan%20Brand%20SneakerUCLA Bruins Star Kiki Rice Unveils Jordan Brand Sneaker

UCLA Bruins women’s basketball star Kiki Rice continues to be a trailblazer in the name, image, and likeness field.

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Darian Kelly By Darian Kelly
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes

Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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