Panini America recently expanded on its impressive NIL roster by signing six of the top high school basketball players to deals.
By Darian KellyPanini Signs Six Prep Basketball Stars to NIL Deals
By Darian Kelly By Darian Kelly
By Darian Kelly By Darian KellyGrowing Interest in Women’s Sports Paves Way for Advertising Potential
By Darian Kelly
EDO’s Women’s Sports TV Outcomes report recently revealed a significant growth in television advertisements during women’s sports programs.
By Darian KellyCrossover Culture Teams Signs Five Basketball Players In First NIL Campaign
By Darian Kelly
The class includes Rob Dillingham, a standout freshman at the University of Kentucky and likely NBA Draft lottery pick.
By Darian KellyJordan Brand Signs LSU WBB Star Mikaylah Williams to NIL Deal
By Darian Kelly
Williams is the third amateur women’s basketball player to sign with Jordan Brand, joining UCLA’s KiKi Rice and Rutgers signee Kiyomi McMiller.
By Darian KellyUNC’s Deja Kelly Becomes First College Athlete to Sign Deal With Tommy Hilfiger
By Darian Kelly
The UNC star is making her mark in the fashion and apparel industry through her name, image, and likeness.
By Darian KellySeveral Brands Use March Madness Viewership to Promote Products
By Darian Kelly
As the NIL landscape continues to evolve, brands have seized the opportunity to promote themselves by capitalizing on the tournament’s high viewership.
By Darian Kelly
