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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
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Darian Kelly

187 posts

Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

Name Image & Likeness

South Carolina’s MiLaysia Fulwiley Inks NIL Deal with Steph Curry’s Brand

Darian Kelly By Darian KellyMarch 19, 20241 min read
South%20Carolina’s%20MiLaysia%20Fulwiley%20Inks%20NIL%20Deal%20with%20Steph%20Curry’s%20BrandSouth Carolina’s MiLaysia Fulwiley Inks NIL Deal with Steph Curry’s Brand

South Carolina freshman sensation MiLaysia Fulwiley has become the first collegiate athlete to sign an NIL deal with Steph Curry’s Curry Brand.

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Darian Kelly By Darian Kelly
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Basketball Name Image & Likeness

JuJu Watkins Enters Into Unique Partnership with NerdWallet

Darian Kelly By Darian KellyMarch 17, 20242 min read
JuJu%20Watkins%20Enters%20Into%20Unique%20Partnership%20with%20NerdWalletJuJu Watkins Enters Into Unique Partnership with NerdWallet

USC freshman phenom JuJu Watkins has entered into an NIL deal with NerdWallet. But this deal works a bit different than most. Here’s why.

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Darian Kelly By Darian Kelly
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Basketball Name Image & Likeness

Adidas Signs Texas A&M Women’s Basketball Star Janiah Barker

Darian Kelly By Darian KellyMarch 13, 20242 min read
Adidas%20Signs%20Texas%20A&M%20Women’s%20Basketball%20Star%20Janiah%20BarkerAdidas Signs Texas A&M Women’s Basketball Star Janiah Barker

Adidas has expanded its women’s basketball name, image, and likeness portfolio with the signing of Texas A&M forward Janiah Barker.

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Darian Kelly By Darian Kelly
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Sports Law Name Image & Likeness

Despite Signing With adidas, UConn’s Aaliyah Edwards Can’t Discuss It in US

Darian Kelly By Darian KellyMarch 5, 20242 min read
Despite%20Signing%20With%20adidas,%20UConn’s%20Aaliyah%20Edwards%20Can’t%20Discuss%20It%20in%20USDespite Signing With adidas, UConn’s Aaliyah Edwards Can’t Discuss It in US

Despite signing with the sportswear brand, Edwards, a Canada native, won’t be able to discuss the deal while in the United States.

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Darian Kelly By Darian Kelly
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Name Image & Likeness

LSU Star Angel Reese Heads Reebok’s Newest Apparel Line

Darian Kelly By Darian KellyFebruary 29, 20242 min read
LSU%20Star%20Angel%20Reese%20Heads%20Reebok’s%20Newest%20Apparel%20LineLSU Star Angel Reese Heads Reebok’s Newest Apparel Line

The apparel brand announced that the Tigers basketball star would headline its ‘Not Made to Be Subtle’ campaign.

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Darian Kelly By Darian Kelly
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Name Image & Likeness

Seven Prep Basketball Stars Ink NIL Deals With PSD Underwear

Darian Kelly By Darian KellyFebruary 28, 20242 min read
Seven%20Prep%20Basketball%20Stars%20Ink%20NIL%20Deals%20With%20PSD%20UnderwearSeven Prep Basketball Stars Ink NIL Deals With PSD Underwear

Seven highly-touted high school basketball players nationwide have entered into a name, image, and likeness partnership with PSD Underwear.

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Darian Kelly By Darian Kelly
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes

Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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