JuJu Watkins Enters Into Unique Partnership with NerdWallet

University of Southern California freshman phenom JuJu Watkins has entered into a name, image, and likeness deal with NerdWallet, a company that provides financial advice to small businesses and consumers.

In what is considered the “smartest Name, Image, and Likeness deal,” by the brand, Watkins has committed to an intelligent money financial plan as part of the partnership. The basketball star has established a budget for managing her income earned and intends to utilize these funds for future endeavors.

What makes this deal unique is that Watkins will share her contract publicly to ensure she is held accountable for the budget and financial goals she has set. Additionally, fans will soon be able to purchase signature Watkins NerdWallet wallets, designed by the sneaker company The Shoe Surgeon, via the company’s merch store.

The nation’s second-leading scorer took to Instagram to announce the details of the partnership.

“Instead of just handing me the bag, NerdWallet taught me how to be smart with it… Introducing the Smartest NIL Deal EVER,” the post read.

As NIL opportunities continue to evolve, athletes must also take advantage of tools that help them become more financially literate. Through this partnership, Watkins is reshaping the narrative around athletes by helping manage the money they have earned.

Watkins is the nation’s second-leading scorer at 27 points per game and was instrumental in the Lady Trojans securing the last Pac-12 Conference women’s basketball tournament championship. Watkins was named ESPN’s All-America team and finished as the runner-up for its National Player of the Year award.


  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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