Shedeur Sanders Signs NIL Deal With Smoothie King

Last Updated on December 14, 2023

University of Colorado star football player Shedeur Sanders can now add Smoothie King to his impressive portfolio of name, image, and likeness deals. As part of his new partnership, the franchise will feature a new smoothie called The Shedeur. The drink, which can be found at Smoothie King locations nationwide, is an Angel Food Smoothie with added blueberries and a multivitamin.

Sanders took to Instagram to announce the partnership with Smoothie King.

“I’ve been drinking Smoothie King forever,” Sanders said. When the deal was presented, I was like ‘We have to do that, no matter what.’”

The smoothie company is the latest brand to add Sanders to its NIL roster. The quarterback has also partnered with several clothing companies, including Under Armour, Brady Brand, and Urban Outfitters. Other endorsements include Beats By Dre, Topps, Gatorade, and Mercedes Benz. Sanders also appeared in a Google ad alongside his brother, Shilo, further solidifying his standing as a sought-after influencer.

Sanders just wrapped up a stellar first season with the Colorado Buffaloes, throwing for 3,230 yards and 27 touchdowns to just three interceptions. He was also named a semi-finalist for the prestigious Davey O’Brien Award, given annually to recognize college athletes for their achievements both on and off the field.

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