Which school made our hit list not once…not twice…but three times? Click here to read our Week 10 college football marketing and public relations hits and misses. Every…
Want more business of college sports news and analysis? Here are several publications we noticed mentioning our work this week: Mississippi Rising: How Ole Miss,…
Which college basketball program found a way to get the attention of students who are likely focused on the football program’s 6-1 season? And which school’s…
With yesterday’s announcement that Vizio will be the new title sponsor for the Fiesta Bowl, after Tostitos ended their 18-year relationship earlier this year, we now…
Every week during college football season, my colleague Allison Banko and I will be blogging about marketing and public relations hits and misses from the…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.