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Wichita State Lands Improved Nike Deal

I was quoted today in the Wichita Eagle regarding Wichita State’s improved apparel contract with Nike. Regarding the fact that WSU’s deal isn’t for all the school’s sports and doesn’t include a cash component, here’s what I had to say:

Different apparel agreements for each sport and the absence of cash are not unusual for a lot of universities, including mid-major ones such as WSU, said Kristi Dosh, a Florida-based lawyer and author of “Saturday Millionaires: How Winning Football Builds Winning Colleges.”

“It takes that consistent appearance in bowl games or March Madness” for a university to get an apparel contract that outfits all its teams and provides a cash stipend, she said.

Dosh said that apparel deals are also influenced by which collegiate athletic conference a school belongs to. “Power conferences” such as the Southeastern Conference and the Atlantic Coast Conference tend to have a lot of their games broadcast nationally, which means more and repetitive exposure for apparel brands.

“It’s about getting that uniform … on national television; that’s exposure for Nike, Under Armour or Adidas.”

 
Click here to read the piece in its entirety.

 

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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