By John Riker
Florida Atlantic’s Instagram following skyrocketed during their Final Four run, growing by 64.9 percent and 13,980 followers.
By John Riker
By Kristi Dosh
From selecting athletes before the tournaments began to signing athletes after they have big games, brands are approaching NIL different during March Madness.
By Kristi Dosh
Rady Children’s Hospital-San Diego is teaming up with Sports San Diego to host the first of their annual college basketball tournament.
Fashion brand Express extends its ambassador program by adding four collegiate basketball players from across the nation in their second wave of NIL deals.
Rival men’s basketball athletes Armando Bacot of UNC and Jeremy Roach of Duke have signed NIL deals that include equity with BOA Nutrition.
The CBPA strives to give providing guidance to the athletes and parents as they navigate the college basketball landscape.
