To celebrate having a record 29 teams—12 women’s and 17 men’s—selected for the postseason basketball tournaments, Under Armour is unveiling special shoes and shooting shirts…
Boston College and Notre Dame meet this weekend at Fenway Park. Two programs steeped in history and tradition playing in one of the most historically-significant…
The University of Maryland has extended its relationship with Under Armour for an additional 10 years through 2023-2024. Under Armour founder Kevin Plank is a…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.