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March Madness Driving Increased NIL Opportunities For Women

By Posted on 1min read
Paige Bueckers for Chegg

Last Updated on April 3, 2022

Women’s college basketball players have been near the top when it comes to NIL deals, ranking second behind only football for total compensation by sport according to Opendorse. The data shows women took home 18.5% of total NIL compensation through February 28, with the men coming in third behind them at 15%.

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  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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March Madness Driving Increased NIL Opportunities For Women

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Announcing the NIL Awards Finalists
March Madness Driving Increased NIL Opportunities For Women

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NCAA Bullish On Change For Women’s Basketball Tournament Revenue And Distribution

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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Announcing the NIL Awards Finalists
March Madness Driving Increased NIL Opportunities For Women