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March Madness Driving Increased NIL Opportunities For Women

Women’s college basketball players have been popular with brands

Paige Bueckers for Chegg

Women’s college basketball players have been near the top when it comes to NIL deals, ranking second behind only football for total compensation by sport according to Opendorse. The data shows women took home 18.5% of total NIL compensation through February 28, with the men coming in third behind them at 15%.

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Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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