March Madness Driving Increased NIL Opportunities For Women

By Kristi DoshMarch 31, 20221 min read

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March Madness Driving Increased NIL Opportunities For Women

Last Updated on April 3, 2022

Women’s college basketball players have been near the top when it comes to NIL deals, ranking second behind only football for total compensation by sport according to Opendorse. The data shows women took home 18.5% of total NIL compensation through February 28, with the men coming in third behind them at 15%.

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Author

Kristi Dosh
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is the author of of two books related to the business of college sports, The Athlete's NIL Playbook and Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney.
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