Last Updated on May 10, 2022
In February, Gatorade announced Fuel Tomorrow, a new multi-year initiative aimed at helping everyone have equal opportunities to play sports and realize their potential. The latest athlete to be tapped for the campaign is Oklahoma State track and field athlete Tori Ortiz through Gatorade’s digital marketing agency Mirror Digital.
“Being able to be a Latina selected for a Gatorade campaign spoke larger than itself,” said Ortiz. “Representing Puerto Rico while being a Division I collegiate athlete is an honor. It brings attention to adversity Hispanics have faced in sports and how perseverance can pull you through anything.”
“It’s always a special opportunity when an athlete can promote her lineage as a Latin American women through her marketing opportunities,” said Michael Raymond, Ortiz’s agent. “I know this meant a lot to Tori and her family. They were excited that she could touch on her unique and inspiring background while also working with a company she loves.”
As part of the campaign, Ortiz posted a video to her Instagram with a caption that read:
“My life changed when I found Track and Field. I fell in love with the sport in 5th grade and have grown up with it throughout the years. Im [sic] continuing to work everyday to become the athlete I know I can be and achieve all the goals I have set for myself. My journey hasn’t been easy but in spite of all the obstacles and adversity I’ve faced, I’ve gained so much. Track has opened so many doors and given me opportunities I never could have imagined. Sports truly have the power to change lives, that’s why @Gatorade is committed to helping millions of athletes play. Check out Gatorade.com/Community to learn more. #FuelTomorrow #ad”
“NIL has been an amazing opportunity for us to connect with amazing companies like Gatorade,” said Raymond. “The Raymond Representation team will continue to focus on our NIL division and how we can elevate it every year. Working on major marketing campaigns like this is just one important aspect of NIL with community service, charity collaborations, and local businesses being our focus as well.”
Raymond says national brands are continuing to enter, and expand in, the NIL space. He’s worked with HR Block, Krystal, Epic Games, Mercedes, Wilson, Ticketmaster, NFL, and the City of Las Vegas.