UCLA softball player Maya Brady has signed an NIL deal with Absolutely Ridiculous, a sports design company that reshapes sporting goods into functional art.
Twins Haley and Hanna Cavinder are partnering with GATSBY Chocolate in the brand’s first-ever name, image, and likeness deal and celebrity partnership.
Prime Video is set to produce a documentary titled The Money Game, which will delve into the impact that LSU athletes have had on name, image, and likeness.
The legend of Iowa basketball player Caitlin Clark continues to grow. This time, the reigning Player of the Year saw a trading card of hers sell for $78K.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.