The Big Ten’s expansion will make its member schools richer, while damaging the Pac-12’s financial prospects.
By John RikerThe Implications of UCLA and USC’s Move to the Big Ten
By John Riker By John Riker By John Riker By John RikerAuburn Football Athletes Launch Player-Driven NIL Collective
Plains NIL Club is one of the first collectives run by current student athletes.
Mississippi Amends NIL Law to be More Permissive
By Kristi Dosh
States continue to repeal and amend NIL laws
By Kristi DoshState of Tennessee Amends NIL Law to Further Empower Institutions and Collectives
By Kristi Dosh
New amendment opens the door for more cooperation between collectives and athletic departments
By Kristi DoshUniversity of Kentucky QB Will Levis Partners with Top Racehorse in Unique NIL Deal
The agreement will represent the first NIL deal for any collegiate student-athlete with a thoroughbred stallion to promote the selling of breeding seasons.
The Players’ Lounge Adds Six Schools and 52 Student Athletes
By Kristi Dosh
The Players’ Lounge is expanding after a successful launch at UGA
By Kristi DoshBaton Rouge-Based Game Coin Signs 61 LSU Athletes to NIL Deals
By Kristi Dosh
The 61 athletes come from 5 LSU teams
By Kristi DoshClassic City Collective Launches to Assist UGA Athletes with NIL
By Kristi Dosh
The new collective will have its own digital marketplace powered by Icon Source
By Kristi DoshTop Kentucky Basketball Recruit Shaedon Sharpe Signs First Major NIL Deal
Future Wildcat star partners with Vancouver-based sneaker community startup SoleSavy
Former UGA Football Players Getting Creative With NFTs
By Kristi Dosh
The NFTs will benefit current UGA football players
By Kristi Dosh
