In a significant development for collegiate athletics and gaming, six prominent universities—Alabama, Georgia, Illinois, Wisconsin, Oregon, and Texas Tech—have partnered with Pathway Sports and Entertainment…
By Darian Kelly
Last Thursday, Southeastern Conference commissioner Greg Sankey released the revenue distribution amounts for the conference’s 16 universities. For the 2023-24 fiscal year, which ended on…
By Darian Kelly By Darian Kelly
Texas Longhorns quarterback Arch Manning is the latest member of Red Bull’s name, image, and likeness roster. Red Bull announced the partnership on its Instagram…
By Darian Kelly
The newly expanded College Football Playoff isn’t just a game-changer for teams and fans—it’s also providing fresh opportunities for brands to connect with fans through…
Mississippi State Bulldog fans are pushing for a nostalgic change: the return of the interlocking MSU logo, a design retired in 2004 in favor of…
Women’s college basketball players have been some of the most successful athletes in the name, image, and likeness space, leveraging their unique platforms, personalities, and…
