By Darian Kelly
The University of Tennessee plans to raise the ticket prices for its football games by 10% in 2025. The price hike aims to cover what…
By Darian Kelly By Darian Kelly
To kick off the college football season, Anheuser-Busch released limited-edition Bud Light cans for 26 programs. Bud Light announced the new campaign by enlisting comedian…
By Darian Kelly
Nautica is embracing the energy of campus life with a fresh campaign titled Nautica New Legends Fall 24, featuring two of America’s most exciting NCAA…
By Kristi Dosh
The latest round of conference realignment means a lot more travel for some teams this college football season.
By Kristi Dosh By Darian Kelly
The Beats by Dre brand has earned a reputation in the industry for its association with elite college athletes and innovative product promotions. After the…
By Darian Kelly
By Colin Lyle
A new kind of fundraising activity for name, image, and likeness collectives is coming in the form of a golf tournament called the Underdog Rivalry…
By Colin Lyle
