Along with its top team standing, the Buckeyes’ games against Notre Dame and Michigan rank in the top five of most in-demand StubHub tickets
If all of the top 100 teams from the state of Texas win on opening weekend, Bud Light fans might become the biggest winners
This is the first deal through Learfield that provides for co-branded opportunities with institutions and athletes.
Fanatics and the University of Alabama forge a new platform partnership in time for the upcoming 2022 football season
The Big Ten’s expansion will make its member schools richer, while damaging the Pac-12’s financial prospects.
Plains NIL Club is one of the first collectives run by current student athletes.
States continue to repeal and amend NIL laws
New amendment opens the door for more cooperation between collectives and athletic departments
The agreement will represent the first NIL deal for any collegiate student-athlete with a thoroughbred stallion to promote the selling of breeding seasons.
The Players’ Lounge is expanding after a successful launch at UGA