Miami’s Cavinder Twins Become First College Athletes to Partner with GHOST
By Darian Kelly
Last Updated on November 20, 2024
Lifestyle-focused sports nutrition brand GHOST made a splash in the name, image, and likeness arena by teaming up with Haley and Hanna Cavinder from the Miami women’s basketball team. As part of its focus on sports nutrition, GHOST is creating a lifestyle experience that resonates with fans and athletes alike. The Cavinder twins will participate in GHOST’s product releases and activities during the college basketball season. Their longstanding support for the brand makes this collaboration a seamless fit for both parties.
GHOST CEO Dan Lourenco shared his excitement about partnering with Haley and Hanna for their first-ever NIL deal.
“We’re so pumped that we are at this new milestone for GHOST, and our first-ever NIL deal is with Haley and Hanna,” Lourenco said. “They perfectly represent what it means to embody GHOST – they play hard on and off the court, stay authentic, and constantly elevate and level up those around them. Their passion and impact in sports and beyond speaks for itself, and we’re eager to set a new standard for future brand-athlete [collaberations] that leave a lasting mark.”
GHOST will continue to release engaging content and special products that showcase the brand’s spirit. This energy comes alive through experiences provided by the Cavinder twins, who will act as brand ambassadors and partners in crafting memorable moments beyond the sports arena.
This partnership underscores GHOST’s dedication to empowering athletes and fostering connections with their supporters. This collaboration marks a turning point for GHOST after being acquired by Keurig Dr Pepper. The Cavinder twins’ social media following surpasses five million followers, further strengthening GHOST’s position in athletics and setting the stage for further expansion.
