By Darian Kelly
Basketball superstar LeBron James’ newest deal endorsement deal with Fanatics includes the release of a 1-of-1 trading card alongside his son, Bronny.
By Darian Kelly
By Kristi Dosh
Utah’s men’s and women’s basketball teams and women’s gymnasts are the latest to get NIL deals from the Crimson Collective that include free car leases.
By Kristi Dosh
Rady Children’s Hospital-San Diego is teaming up with Sports San Diego to host the first of their annual college basketball tournament.
With parents boasting successful professional careers, it’s no surprise their kids follow suit in athletic ability, resulting in NIL deals with big brands.
After just 18 months of the NIL era, women’s college basketball players leading the charge for female athletes.
By Darian Kelly
The Peacock Classic is unique because it presents the opportunity for the participating players to establish NIL partnerships with the event’s sponsors.
By Darian Kelly
