Georgia Becomes 30th State to Allow NIL for High School Athletes

Last Updated on October 4, 2023

Georgia is now the 30th state (plus D.C.) to allow high school name, image and likeness deals through either state law or a change in state high school sports association rules.

1. Alaska
2. California
3. Colorado
4. Connecticut
5. District of Columbia (D.C.)
6. Georgia
7. Idaho
8. Illinois
9. Iowa
10. Kansas
11. Louisiana
12. Maine
13. Maryland
14. Massachusetts
15. Minnesota
16. Nebraska
17. Nevada (limited, see below)
18. New Hampshire
19. New Jersey
20. New Mexico
21. New York
22. North Carolina
23. North Dakota
24. Oklahoma
25. Oregon
26. Pennsylvania
27. Rhode Island
28. Tennessee
29. Utah
30. Virginia
31. Washington

We’ve already seen a number of high school athletes across the country sign NIL deals. Sisters Alyssa and Gisele Thompson signed Nike’s first high school NIL deal last year. Bella Rasmussen became the first female high school football player to sign an NIL deal.

Other national companies like Kay Jewelers, Panini America, College Hunks Hauling Junk, Spalding, and Puma have all gotten in on the high school NIL market as well. There’s no reason to believe NIL won’t become a lucrative market for high school athletes as well, particularly those with a strong social following.

Check out all our high school NIL coverage