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Optimum Nutrition Partners with Texas Athletes to Introduce Orange Blast Energy Drink

Olympic swimmer Drew Kibler among student-athlete brand ambassadors starring in new campaign

Texas Longhorns NIL
Photo credit: Optimum Nutrition

After a week that saw a groundbreaking name, image and likeness deal for current and future University of Texas football offensive lineman, the NIL momentum continues for Longhorn student-athletes as Optimum Nutrition has announced partnerships with three UT stars across basketball, swimming and track & field. 

Recent Olympic freestyle swimmer Drew Kibler, Pan American Games medalist hurdler and sprinter Chanel Brissett and basketball forward Christian Bishop have joined the Optimum Nutrition roster to promote their new AMIN.O. Energy beverage flavor Orange Blast, connecting back to the burnt orange of the University of Texas. 

“The new NIL policy is an exciting opportunity for student athletes to be rewarded for all the hard work they put in,” said swimmer Kibler. “For me, when it comes to partnering with brands, I want to try to find brands that align with my goals, and Optimum Nutrition is a brand that helps me get to where I want to be.” 

The trio of Longhorns star in a digital campaign that will feature content from current student and alumni social influencers. Additionally, Optimum Nutrition will distribute 10,000 samples of the Orange Blast flavor around Texas’ campus in Austin during major sporting events, finals week and recreational sports activities. 

“Optimum Nutrition is proud to support these college athletes as they strive to reach their performance goals in their chosen sport, in the classroom and beyond,” said Jim Hogan, senior brand director at Optimum Nutrition. “ON supports and recognizes athletes at every level for their dedication and commitment to achieving their personal best.” 

Kibler, Brissett and Bishop join Optimum Nutrition’s ambassador roster that includes soccer player Abby Dahlkemper of the San Diego Wave FC and U.S. Women’s National Team, three-time Olympian in artistic gymnastics Sam Mikulak and former college football player and “The Bachelor” franchise fan-favorite Tyler Cameron, among others. 

Author

  • Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

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