Panini America Kicks Off Heisman Week with Times Square Takeover to Support Ole Miss QB Matt Corral

Last Updated on December 6, 2021

Ahead of Monday’s announcement of the 2021 Heisman Trophy finalists, Panini America is putting a little extra juice behind Ole Miss QB Matt Corral’s campaign for college football’s top award. The sports and entertainment collectibles company unveiled an 18-story video board takeover in Times Square featuring the record-setting Rebel quarterback, in addition to launching an exclusive autographed memorabilia line from Panini Authentic.

Taking a page from The University of Oregon’s “Joey Heisman” Times Square billboard in 2001 for eventual fourth-place finisher Joey Harrington, Panini’s out of home campaign for Corral showcases the top candidate on the world’s largest advertising stage and across the street from the Heisman Trophy ceremony location.

“I’m grateful to have such a great partnership with Panini America under NIL for my autographed memorabilia. All season long Panini has supported me allowing me to focus on performing on the field. To have Panini unveil this enormous billboard in the heart of Times Square during Heisman Week is special and I look forward to the next phase of our partnership,” said Corral.

Panini America signed the expected Heisman finalist Corral to an exclusive memorabilia deal in July along with fellow signal callers D’Eriq King (Miami) and Graham Mertz (Wisconsin).

Included in the new memorabilia line launching today, Panini is selling Corral-autographed Ole Miss helmets and balls priced between $119.99 and $279.99.

“Matt was one of the first NIL athletes we signed exclusively last summer and he was one of the first for a reason: He’s one of the most exciting players in all of college football and his status as a Heisman finalist only confirms that,” said Brian Bayne, Panini America Vice President of Acquisitions. “We’ve had a blast watching and rooting for Matt this season, and we look forward to working with him for years to come.”

Outside of his Panini partnership, Corral launched his own brand and clothing line – Manifest and Conquer – prior to the season.

On the field, Corral led Ole Miss to its first 10-win regular season in program history, a #8 ranking in the College Football Playoff and a highly anticipated New Year’s Day matchup in the Allstate Sugar Bowl against Big 12 champion Baylor. The redshirt junior and expected top 2022 NFL Draft pick threw for more than 3,300 passing yards, 20 touchdowns and nearly 600 yards on the ground with 11 rushing touchdowns.

Four Heisman Trophy finalists will be announced on Monday and invited to New York City for the December 11 in-person ceremony after a virtual event a year ago. The winner will be revealed at 8PM ET Saturday live on ESPN.

Read more about Panini’s group licensing deal to give student athletes their own trading cards


  • Michael Ehrlich

    Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

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